Industries · Hospitality
AI for hotels and hospitality, awake at every hour.
Guests message at all hours, in every language. Autonomy turns those conversations into direct bookings, upsells and better reviews.
The challenge
Where hospitality work slows down.
Hospitality competes on responsiveness. A guest comparing three properties will usually book with the one that answers first, yet many direct enquiries arrive at night or in a language the front desk does not speak. Those that go unanswered often end up as commission-heavy bookings through online travel agencies.
During the stay, requests are scattered across chat, email and phone, and afterwards reviews need thoughtful replies. None of it is hard, but all of it is constant, and it competes with the work of looking after guests who are physically present.
What we build
Four hospitality workflows we automate.
Each one is designed around your own systems and approvals. What stays with your people is stated up front.
Direct bookings
Answers availability, rate and policy questions instantly in the guest's language and moves the conversation towards a direct booking.
Stays with peopleSpecial rates, negotiated stays and exceptions.
Guest concierge
Handles pre-arrival requests, offers transfers and experiences, and resolves common issues during the stay, passing urgent matters to staff at once.
Stays with peopleComplaints, safety concerns and anything needing a human touch.
Review responses
Drafts on-brand replies to reviews across platforms and surfaces recurring issues to management.
Stays with peoplePublishing replies to sensitive or serious reviews.
Groups and events
Collects requirements for groups, weddings and MICE enquiries and prepares a structured brief and proposal for your sales team.
Stays with peoplePricing, contracts and relationship management.
Where to start
A first system for hospitality, with authority earned.
Start with the guest conversation on the channels where enquiries already arrive. Direct-booking conversion is easy to track, and the system starts at Level 2, drafting replies from your approved rates and policies. As it proves reliable on routine questions, it moves to answering them directly, with a person watching exceptions and a sample of conversations.
Review responses are a low-risk addition because every reply is drafted for approval before it is published.
Autonomy is a dial, not a switch: every system advances through five levels only as quickly as measured performance allows. See how authority is earned, and how we design for Thailand.
Governance
Guardrails for hospitality, built in from the first week.
Rates and availability from source
Quotes come from your booking engine or approved rate sheet, so the system never promises a price or a room you do not have.
Escalate the human moments
Complaints, safety issues and special requests are recognized and handed to staff with the conversation attached.
Guest data scoped
Guest details are used only for the task at hand, kept to PDPA-aligned retention rules and logged.
Questions
Hospitality, answered.
Which languages can it use with guests?
Thai, English and most major languages, replying in the language the guest wrote in, on LINE, WhatsApp, email and web chat.
Can it take a booking itself?
It can guide the guest to book through your booking engine and, where integrated, create the reservation under the limits you set. Many properties start with guided booking at Level 2.
How does it avoid giving wrong rates?
It quotes only from the rate and availability data you connect, and escalates when the data does not answer the question.
Keep exploring
Related pages.
Customer support on LINE
Resolve routine requests end to end in Thai and English, and hand the rest over with context.
GuideAI automation in Thailand
Thai-language, LINE-native and PDPA-aligned autonomous systems.
GuidePlatform
The four autonomous functions: revenue, customer, finance and people, and operations.
Begin
Tell Primues where hospitality work slows down.
Primues will outline the opportunity and connect you with an architect from our team, on LINE or this website.
