Industries · Hospitality

AI for hotels and hospitality, awake at every hour.

Guests message at all hours, in every language. Autonomy turns those conversations into direct bookings, upsells and better reviews.

All industries

The challenge

Where hospitality work slows down.

Hospitality competes on responsiveness. A guest comparing three properties will usually book with the one that answers first, yet many direct enquiries arrive at night or in a language the front desk does not speak. Those that go unanswered often end up as commission-heavy bookings through online travel agencies.

During the stay, requests are scattered across chat, email and phone, and afterwards reviews need thoughtful replies. None of it is hard, but all of it is constant, and it competes with the work of looking after guests who are physically present.

What we build

Four hospitality workflows we automate.

Each one is designed around your own systems and approvals. What stays with your people is stated up front.

_01_

Direct bookings

Answers availability, rate and policy questions instantly in the guest's language and moves the conversation towards a direct booking.

Stays with peopleSpecial rates, negotiated stays and exceptions.

_02_

Guest concierge

Handles pre-arrival requests, offers transfers and experiences, and resolves common issues during the stay, passing urgent matters to staff at once.

Stays with peopleComplaints, safety concerns and anything needing a human touch.

_03_

Review responses

Drafts on-brand replies to reviews across platforms and surfaces recurring issues to management.

Stays with peoplePublishing replies to sensitive or serious reviews.

_04_

Groups and events

Collects requirements for groups, weddings and MICE enquiries and prepares a structured brief and proposal for your sales team.

Stays with peoplePricing, contracts and relationship management.

Direct booking shareUpsell revenueReview scoreResponse time

Where to start

A first system for hospitality, with authority earned.

Start with the guest conversation on the channels where enquiries already arrive. Direct-booking conversion is easy to track, and the system starts at Level 2, drafting replies from your approved rates and policies. As it proves reliable on routine questions, it moves to answering them directly, with a person watching exceptions and a sample of conversations.

Review responses are a low-risk addition because every reply is drafted for approval before it is published.

Autonomy is a dial, not a switch: every system advances through five levels only as quickly as measured performance allows. See how authority is earned, and how we design for Thailand.

Governance

Guardrails for hospitality, built in from the first week.

Guardrail

Rates and availability from source

Quotes come from your booking engine or approved rate sheet, so the system never promises a price or a room you do not have.

Guardrail

Escalate the human moments

Complaints, safety issues and special requests are recognized and handed to staff with the conversation attached.

Guardrail

Guest data scoped

Guest details are used only for the task at hand, kept to PDPA-aligned retention rules and logged.

Questions

Hospitality, answered.

Which languages can it use with guests?

Thai, English and most major languages, replying in the language the guest wrote in, on LINE, WhatsApp, email and web chat.

Can it take a booking itself?

It can guide the guest to book through your booking engine and, where integrated, create the reservation under the limits you set. Many properties start with guided booking at Level 2.

How does it avoid giving wrong rates?

It quotes only from the rate and availability data you connect, and escalates when the data does not answer the question.

Begin

Tell Primues where hospitality work slows down.

Primues will outline the opportunity and connect you with an architect from our team, on LINE or this website.

See the platform